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Cold email ROI calculator
Volume × reply rate × conversion — see your meetings, deals, revenue, and true cost per meeting. Then drag the reply-rate slider and see why personalization is the highest-leverage variable in outreach.
Default reply rate is the 2026 industry average (~3.4%). Well-targeted, personalized campaigns run 8–15%. Drag the slider and watch what personalization is worth.
Your monthly numbers
Replies
34
Meetings booked
8.2
Deals closed
1.6
New revenue
$4,080
Cost per meeting
$61
Cost per deal
$306
Return on outreach spend: 8.2×
The reply-rate slider is the whole game.
Moving from the 3.4% average toward the 8–15% personalized tier multiplies every number on this card — that's what AI research and personalization are for.
See what your reply rate could beWhere the defaults come from
Industry-wide cold email reply rates average roughly 3.4% in 2026 — down from ~5% a year earlier as inboxes saturate and filters tighten. Well-targeted, genuinely personalized campaigns still report 8–15%. The spread between those two numbers is the entire economic case for researching leads before you email them.
Also try the free cold email spam checker — content triggers are the other silent killer of reply rates.